The last seven years have seen monumental changes in terms of the way we share our interests and news with one another. Many of us have pairs of shoes older than Facebook, but instantly sharing content online has become as firmly fixed in our daily lives as that morning cup of coffee. Telling the world about your embarrassing faux-pas on the way to work isn’t banked for later, it’s out there before you’ve even stopped blushing.
This pedal-to-the-metal rush in sharing content has already added to the complexities of social media marketing, where companies try to preen and prune their online community, provide additional online services, and establish a social connection with their audience.
Only now is gaming truly entering this sphere; with ‘next gen’ consoles only being released every six or so years, Sony and Microsoft have had a lot of ground to catch up on this time. PlayStation and Xbox might have been tweeting and posting for years, but in November when the PS4 and Xbox One were released, gamers wanted to see their console’s hardware integrating with their digital social lives too. Sharing that jaw-dropping touchdown, or that game-ending sniper shot with friends and fellow gamers is as important as tagging your holiday snaps – it shares the moments that matter to you.
The PlayStation 4’s ‘Share’ button allows gamers to do just that with four button pushes. Although slightly more complicated, the One also supports content sharing, but with voice commands. Players can instantly upload content to Twitch, uStream, and soon YouTube, and from here these posts can be linked to Facebook and Twitter accounts.
So what does this mean for international video game community management?
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