Jun 27

UNICEF and Star Wars Charity Event Kicks off – MO Group International Recognized as Founding Member

MO Group International Joins Star Wars: Force for Change to Support UNICEF’s Innovation Labs

Obi-Wan said that the Force binds the galaxy together. Now it’s time for Star Wars fans to come together to prove the weight of his words. The Star Wars: Force for Change charity sweepstake is supporting UNICEF’s Innovation Labs to help solve many of the common problems in developing countries. Some of their projects include: supplying rural communities with low-cost water hand-pumps, registering children so they can be reunited with their families after natural disasters, and the solar-powered Digital Drum which provides children with educational material in communities without electricity.

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May 23

Multilingual Customer Support: Connecting with Gamers

Multilingual Customer Support for Gamers: Why You Should be Online

Over the past 25 years, the video game industry’s customer support systems have exploded to epic proportions. When we were youngsters playing Duck Hunt we never thought about connecting to the Internet to share our winning streak or to complain about how our Zapper didn’t work when we fired it a centimeter away from the screen. Now our online world blends so seamlessly into our gaming lives that it’s hard to imagine a gaming system without a multilingual customer support network. One of the foremost ways to connect with users is through social media, and for the gaming industry this has enhanced players’ ability to engage with each other, the brand, and customer support teams.


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Apr 24

Video Game Community Management and the Challenges of Content Sharing

The last seven years have seen monumental changes in terms of the way we share our interests and news with one another. Many of us have pairs of shoes older than Facebook, but instantly sharing content online has become as firmly fixed in our daily lives as that morning cup of coffee. Telling the world about your embarrassing faux-pas on the way to work isn’t banked for later, it’s out there before you’ve even stopped blushing.

This pedal-to-the-metal rush in sharing content has already added to the complexities of social media marketing, where companies try to preen and prune their online community, provide additional online services, and establish a social connection with their audience.

Only now is gaming truly entering this sphere; with ‘next gen’ consoles only being released every six or so years, Sony and Microsoft have had a lot of ground to catch up on this time. PlayStation and Xbox might have been tweeting and posting for years, but in November when the PS4 and Xbox One were released, gamers wanted to see their console’s hardware integrating with their digital social lives too. Sharing that jaw-dropping touchdown, or that game-ending sniper shot with friends and fellow gamers is as important as tagging your holiday snaps – it shares the moments that matter to you.

The PlayStation 4’s ‘Share’ button allows gamers to do just that with four button pushes. Although slightly more complicated, the One also supports content sharing, but with voice commands. Players can instantly upload content to Twitch, uStream, and soon YouTube, and from here these posts can be linked to Facebook and Twitter accounts.

So what does this mean for international video game community management?  

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Apr 11

A Cloud on the Horizon: Cloud Gaming’s Impact on Consoles and the World

1Last November we took note of the comeback of consoles and their most fearsome competitor yet – cloud gaming. Sony has readily joined the market by partnering with Gaikai who is powering streaming content to PS3, PS4 and the PSP usurper, PS Vita, which can stream your PS4 games right into your hands. This doesn’t mean that cloud gaming companies are settling into an auxiliary role – not at all – there are some among them who want their own platforms, their own games, and are already amassing the resources to do it.


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Mar 13

Wargaming.net: Community Management on the Front Lines!

Wargaming.net is a franchise of games including World of Tanks (WOT), World of Warplanes (WOWP), World of Warships (WOWS) and not, as one might be forgiven for assuming, World of Warcraft. It is a huge MMO gaming platform that has been around for more than 15 years serving gamers from all over the world. With a significant social presence, Facebook and Twitter keep the community informed of updates while players can visit the worlds’ homepages not only to play, but to interact with each other. Plus they can talk to admin, or seek customer service.


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Mar 04

The Mountain of Social Media for Small Businesses – Why Start the Climb?

For startups or small businesses, it may seem that the social media mountain is insurmountable, and as impossible to climb as the North Face of the Eiger. But consider this: even the first steps of your ascent make you a whole lot more visible to your audience down at the base camp, and the base camp has 1.19 billion monthly users. Yep – billions; not millions.

Of those billion customers, not all of them will want a custom design toothbrush, but you’ve probably got a better chance of finding them at Mount Social than on your local high street. With so many blogs out there discussing the benefits of social media for startups and small businesses, we won’t keep you too long – you’ve got socializing to do!


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Jan 31

Unsociable Media: Getting Your Messaging Right Online? It’s Elementary…

We know that when you’re developing your online presence you want to shout your message to the world. However, at MO Group International we understand that it’s just as important to pick and choose both the appropriate time and the appropriate message. An in-joke meant for your hard-earned community is not necessarily welcoming to your wider audience who have not yet committed to following you; they may not understand your message. Perhaps you want your brand to appear edgy, pop-culture savvy, and on the pulse of what’s ‘trending’, but there’s always merit in maintaining the core identity of your business without overusing the bright lights and megaphone. Your online presence takes time, and it also takes tact.

In short, you need to be balancing relevancy with substance and, most importantly, with sentiment.


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Jan 15

Mobile Games Localization

Think Global, Act Local

mobile_phone_imageDue to the pace of on-the-go mobile gaming, so-so first impressions or negative reviews can crush apps almost instantly. A recent survey by Ebuyer shows only 40% of 8850 surveyed gamers keep games for over a month and with dozens of games appearing every day, it’s no wonder their attention is tough to earn. Opening the App Store is like teleporting to Times Square – on New Year’s Eve.

In today’s global market, mobile game localization allows an app to speak to gamers across the world and say, ‘‘Hey there, I was created for YOU!’’. Language and culture are huge barriers that need to be passed in order to help games achieve that coveted Top Grossing list. Although acknowledged as a leading world language, English only represents 27% of internet content. This shows the importance of localization, and the gap to be filled by the international gaming community.

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